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Sports Sponsorship

Hyundai Motor Group shares the value of challenges
and the joy of harmony by sponsoring diverse sporting events
that people around the world can enjoy together.

Archery

The leader of world archery, the driving force of legendary Korean Archery

_____ _____
  • Sponsor of Korea Archery Association
    Hyundai Motor Group has been supporting the Korea Archery Association since 1985, and fosters the athletic performance of players through sports science, which was introduced for the first time on Korean sports teams and supports the Korea Archery Association with world class equipment.
  • Sponsor of Archery Team Operation And International Archery World Cup
    The women’s archery team of Hyundai Mobis and the men’s archery team of Hyundai Steel are virtually world-class teams, and play a crucial role in the development of Korean archery. Meanwhile, Hyundai Motor Company is the title sponsor of the Archery World Cup organized by the World Archery Federation, which has a membership of some 150 countries.

Football

The whole world becomes one with football

_____ _____ _____
  • Official Sponsor for FIFA World Cup
    Hyundai Motor Company began its official sponsorship of the FIFA World Cup with the 2002 FIFA World Cup Korea/Japan, followed by the 2006 FIFA World Cup Germany. From the 2010 FIFA World Cup South Africa, Hyundai∙Kia Motors jointly assumed sponsorship. HMG is also an official sponsor of 2018 Russia, and 2022 Qatar World Cup, and will be with football fans around the globe.
  • Social Responsibility through Football
    Hyundai Motors granted balls as well as hope under its “1 million footballs! Dream Balls for Africa!” project with African children during the 2010 South Africa World Cup. Kia Motors exercised a sports spirit of harmony via ‘Road to South Africa,’ which combined World Cup promotion and volunteering activities in 17 countries in Africa and Europe.
  • Sponsor of Major World Football Competition
    HMG was an official sponsor of the UEFA Euro Cup, and continued its sponsorship until 2016 together with Kia Motors. HMG was also a sponsor of the COPA AMERICA. HMG is an official sponsor of Korea Football Team and Korea Football Association, and supports the Korean Men and Women Football team, Olympic Football Team and Korean Youth Team, and is committed to fostering the reputation of Korean Football.

Motor Sports

Cornerstone for the development of Korean Motor Sports

_____ _____ _____
  • Start toward World Rally Championship
    Since 2014, Hyundai Motor Company has been promoting its high performance automotive technologies to the world through participation in the World Rally Championship (WRC), a forum of intense competition among the world’ s automakers. The Hyundai World Rally Team has garnered outstanding results over the past three years. It placed fourth in 2014 and second in 2016, and plans to keep the legend going in 2017 with a new model rally car.
  • Beijing Hyundai, all-around victory at CTCC
    Beijing Hyundai won an all-around victory at China Touring Car Championship in 2010 hosted by China Automobile Driving Association. CTCC is a race that drives throughout China, where Beijing Hyundai joined with 2 i30 and 2 Avante (locally called Elantra HDC) and prevailed over Nissan and 6 other companies.
  • Sponsor of Motor Sports
    HMG is an automobile specialized firm and is committed to the development of motor sports in Korea. Hyundai and Kia Motors is an official sponsor of ‘Korea Speed Festival,’ the largest-scale car competition, and contributed to spreading motor sports and culture by hosting ‘Genesis Coupe Class.’

Tennis

Grand Slam with the world

  • Official Sponsor of Australian Open Tennis
    Kia Motors has been a long-time sponsor of the Australian Open, one of the world’ s four major tennis tournaments, and has Rafael Nadal, one of the top male tennis players in the world, as global brand ambassador.

Others

Contributes to development of world sports and culture

_____ _____ _____
  • Support Diverse Types of Sports
    HMG supports diverse types of sports and communicates with sports fans and local communities around the world. Hyundai Motors is an official sponsor of Cricket World Cup, US PGA championship for its season opening title, whereas Kia Motors is an official sponsor of Asian X game and the world extreme sports competition, and has supported Ski Jump since 2012, which is becoming popular in Northern Europe, to invigorate the passion of the younger generation.
  • Support Diverse Types of Sports
    HMG supports diverse types of sports and communicates with sports fans and local communities around the world. Hyundai Motors is an official sponsor of Cricket World Cup, US PGA championship for its season opening title, whereas Kia Motors is an official sponsor of Asian X game and the world extreme sports competition, and has supported Ski Jump since 2012, which is becoming popular in Northern Europe, to invigorate the passion of the younger generation.
  • Support Diverse Types of Sports
    HMG supports diverse types of sports and communicates with sports fans and local communities around the world. Hyundai Motors is an official sponsor of Cricket World Cup, US PGA championship for its season opening title, whereas Kia Motors is an official sponsor of Asian X game and the world extreme sports competition, and has supported Ski Jump since 2012, which is becoming popular in Northern Europe, to invigorate the passion of the younger generation.

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