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CSR Activities

The corporate social responsibility activities
of Hyundai Motor Group are as follows

  • KOREA

    Kids’ Auto Park (Seoul, Ulsan)
    HYUNDAI MOTOR GROUP
    We are operating an experiential traffic safety education facility called
    Kids’ Auto Park to contribute to creating a safer world for children.

    The Largest Children’s Traffic Safety Experience Facility in Korea Kids Auto Park is Korea’s largest children’s traffic safety experience facility (approx. 3,000 m2) established by Hyundai Motor Group at Seoul Children’s Grand Park in May 2009. It features various educational facilities such as the ’Auto Virtual Experience‘ facility, license test center, auto booths and others. Visited by more than 120,000 children since its opening through 2017, the biggest advantages of Kids Auto Park are the fact that the children are able to have a direct eye-level experience and the experience-oriented education is conducted by professional teachers. Its differentiating factor is that you can have experiences from the perspective of both the pedestrian and the driver. In 2017, the educational program achieved a 95% satisfaction rating and 98% said they would return to visit the facility. In short, Kids Auto Park provides interesting and fun safety education for children and is gaining popularity among children and parents alike.

    Kids’ Auto Park Ulsan will be launched in 2019 To enhance the road safety of local communities, we have partnered with Ulsan city to create a children’s traffic experience hall called ”Kid’s Auto Park Ulsan“ in Bukgu Ulsan, covering an area of 1,330m2 which is scheduled for completion in 2019. This will also be a chance for children to experience driving and road safety by trying out the “Kona Mini Electric Vehicle” which Hyundai Motors developed with the social responsibility company Easy Move.

    Gift-Car Campaign
    HYUNDAI MOTOR GROUP
    The Gift Car Campaign provide car and business consulting to help
    low-income and vulnerable groups become economically independent.

    Gift Cars for Racing towards Dreams The Gift Car Campaign is a start-up support program that helps low-income and vulnerable groups become economically independent by owning a car. The campaign selects people with the will to start up a business and provides ’gift cars‘ suitable for their entrepreneurial goals among Hyundai Motor and Kia Motors Corporation’s vehicles such as light cars, vans, and 1-ton trucks. Recipients are selected by evaluating their self-reliance, business plan, and need for support. After entrepreneurial training is completed, the vehicle and business funds are provided. After the support, we continue to provide support for recipients through continuous management consulting for one year.

    Happy Move Global Youth Volunteers
    HYUNDAI MOTOR GROUP
    Each year, we work with more than 1,000 university students to provide
    services in accordance with the characteristics of each country through Happy Move.

    Happy Volunteering by Warmhearted Youths The Happy Move Global Youth Volunteer Corps has been Korea’s largest volunteer group for college students since its inception in 2008. In order to fulfill our social responsibilities of ’raising warmhearted global youth leaders‘, Hyundai Motor Group dispatches about 1,000 university students overseas every year to carry out volunteer activities such as local, cultural, environmental, and educational services according to the characteristics of each country.

    Happy Move 2.0, A New Start The Happy Move 21st Volunteer Corps was established in 2018 with the goal of ensuring the personal growth of volunteer members and independence of local residents. We plan to overcome the limits of one-off dispatch by conducting regional development projects for at least three years in specific areas, and we will make plans to allow university student members to communicate directly with residents and experience the international development cooperation process so that they can put forth their own ideas for the development of local communities. The 21st Volunteer Corps conducted activities relating to public facilities, housing, school construction and preservation of World Heritage sites in six regions of three countries.

    H-OnDream Social Venture Audition
    HYUNDAI MOTOR GROUP
    We are fostering social venture having innovative and creative ideas
    that can contribute to job creation and social problem solving.

    A Leading Role in the Korean social venture Ecosystem As Korea’s largest entrepreneurial support and job creation initiative for youths that began in 2012, we select 30 social enterprises every year and provide systematic programs such as start-up support of up to KRW 100 million per team, entrepreneurship training and consulting. The project, which is being carried out with the Ministry of Employment and Labor, the Hyundai Motor Chung Mong-Koo Foundation, and the Korea Social Economic Development Agency, has discovered a total of 210 innovative start-up teams as of 2018, generating more than 1,000 jobs and achieving sales of over KRW 50 billion. In addition, this project has become an important cornerstone of Korea’s socioeconomic ecosystem, and contributes to the resolution of major social issues of the United Nations’ designated sustainable development goals (SDGs).
    From 2017 onwards, the teams are divided into ‘Incubating’, which supports start-up teams, and ‘Accelerating’, which supports growing teams. The ‘Accelerating’ division focuses on social enterprises that are likely to grow over the next five years, and then matches them with specialized accelerators, thereby helping Hyundai Motor Group grow into a social enterprise that represents Korea through increasing corporate value.

    H-Jump School - University Student Education Volunteer
    HYUNDAI MOTOR GROUP
    H-Jump School is a volunteer corps that nurtures passionate and talented university students
    who are serving as volunteer teacher for low-income family’s children.

    Beautiful Chords Generated through Trilateral Cooperation The program is designed to nurture excellent college students and to instill in them a spirit of service while providing a liberal arts education. We have been running this program for five years to foster future talents and to bridge the gap in youth education. We provide quality education and mentoring for outstanding college students, and these college students go on to serve as teachers for vulnerable youths. In addition to the scholarships offered to select college students, we also provide mentoring opportunities with the H-Jump School mentor group, which consists of 200 people, including Hyundai Motor Group employees, lawyers, medical professionals, and social enterprise representatives. The H-Jump School distinguishes itself from other public-private partnerships in that it is a three-way partnership between government, private enterprise and social enterprise. The trilateral cooperation model is meaningful in that it is more effective in achieving the program’s public service goals thanks to social enterprise participation rather than the government-private enterprise bilateral cooperation model which focuses only on economic efficiency.

    Zero Traffic Accidents for Children Campaign
    HYUNDAI MOTOR COMPANY
    This campaign is to prevent traffic accidents by providing commuter vehicles with new traffic safety devices so that
    we can achieve zero traffic accidents for children travelling to school.

    Hyundai has been working with the Citizens Coalition for Safety, a professional body which promotes traffic safety, since March 2016 to prevent traffic accidents and provide commuter vehicles and new safety devices with the aim of achieving zero accidents for children travelling to and from school. The campaign provides safe travel for around 3,700 children every day, covering 4,200 kilometers. Parents or childcare centers can apply for support, and their application is then verified by on-site visits or professional inspections. Successful applicants then receive support in the form of the latest safety technologies to be attached to their vehicles, or are given safety equipment that enables their vehicles to comply with the Serimi Act, which mandates the presence of a guardian in vehicles used by children under the age of 13 for travel to and from school.

    Green Trip
    KIA MOTORS CORPORATION
    The Green Trip initiative provides special opportunities for travelers with disabilities
    to enhance their quality of life and make special memories.

    As Kia Motors’ representative domestic CSR program, Green Trip offers various means of travel for people with disabilities and their families. The program, launched in June 2012, has provided a total of 2.7 million km of travel to 44,073 beneficiaries as of December 2018. During 2018, it became easier to make reservations using the Green Travel Website and 9,320 people experienced a special trip. By 2020, we plan to provide 10,000 travel opportunities to 60,000 beneficiaries

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