‘Hyundai Brilliant Interactive Art’ Set to Captivate New Yorkers
Hyundai Motor Company
2014/08/18
프린트
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<P style="LINE-HEIGHT: 1.5; MARGIN-TOP: 0pt; FONT-FAMILY: gulim; MARGIN-BOTTOM: 0pt; FONT-SIZE: 9pt"><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">NEW YORK CITY, Aug. 15, 2014 - Hyundai Motor Company launches a new interactive billboard campaign entitled ‘Hyundai Brilliant Interactive Art’. It utilizes a two-way interactive communication between consumers and corporate groups to target tourists and pedestrians around Times Square’s billboards in Manhattan.</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"> </SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">This interactive billboard integrates the latest technology, and is the next step in Hyundai Motor Company’s strategic brand direction ‘Modern Premium,’ that started with ‘Hyundai Race’ in 2011 and ‘Hyundai Brilliant Image Show’ in 2012.</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"> </SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">‘Hyundai Brilliant Interactive Art’ attempts to communicate emotionally with visitors by showing many different looks of the virtual character ‘Mr. Brilliant’ who lives in the three-sided outdoor billboard.</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"> </SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">As visitors pose for the high-tech facial recognition camera, ‘Mr. Brilliant’ finishes by embellishing the visitors’ photo with various themes for all Times Square visitors to see.</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"> </SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">Six backgrounds are available for visitors to choose from:</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">- Tourist who travels Times Square</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">- Artist who draws New York City</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">- Image of the Statue of Liberty</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">- Police officer protecting New York</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">- Celebrity jogging across Manhattan Bridge</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">- Race car driver with his favorite Hyundai</SPAN></P>
<P style="LINE-HEIGHT: 1.5; MARGIN-TOP: 0pt; FONT-FAMILY: gulim; MARGIN-BOTTOM: 0pt; FONT-SIZE: 9pt"><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"></SPAN> </P>
<P style="LINE-HEIGHT: 1.5; MARGIN-TOP: 0pt; FONT-FAMILY: gulim; MARGIN-BOTTOM: 0pt; FONT-SIZE: 9pt"><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">Also, ‘Mr. Brilliant’ presents memories by displaying visitor messages on the billboard sent via a smartphone mobile page connected through ‘Mr. Brilliant’ Wi-Fi.</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">“This interactive billboard campaign is intended to build brand awareness and reach a large audience by departing from the traditional brand marketing strategy,” said a representative from Hyundai Motor Company. “We expect this new interactive billboard campaign will provide opportunities for visitors from around the world to experience the Hyundai Motor brand in a fun and memorable fashion.”</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"> </SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">New York City’s Times Square, the launch site of ‘Hyundai Brilliant Interactive Art’, is truly the world’s landmark located in the very center of Manhattan-heart of the world commerce and art. It is also one of the busiest pedestrian intersections in the world boasting more than 300,000 visitors a day and more than 100 million each year.</SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"> </SPAN><BR><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">Hyundai first advertised at its location in Times Square starting in 2009. The high-visibility location also is used by companies like Coca-Cola and Samsung Electronics.</SPAN></P>
<P style="LINE-HEIGHT: 1.5; MARGIN-TOP: 0pt; FONT-FAMILY: gulim; MARGIN-BOTTOM: 0pt; FONT-SIZE: 9pt"><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080"></SPAN> </P>
<P style="LINE-HEIGHT: 1.5; MARGIN-TOP: 0pt; FONT-FAMILY: gulim; MARGIN-BOTTOM: 0pt; FONT-SIZE: 9pt"><SPAN style="FONT-FAMILY: 돋움; COLOR: #808080">Hyundai Motor Company is conducting other big and unique consumer communication displays as part of its 2012 ‘Live Brilliant’ campaign that helps consumers experience the Hyundai brand via campaigns such as ‘Culture/Art branding’ sponsorship of famous galleries like ‘Tate Modern’ and ‘National Museum of Contemporary Art’ and the ‘Hyundai Motor Studio Seoul’ that opened in 2014.</SPAN></P>
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