Today, we're in an age where companies can't survive if they don't change. For
this reason, we must make a frank, level-headed self-examination to avoid repeating
the mistakes of the past. Moving beyond the antagonistic labor-management relations
of recent history to form a productive and cooperative relationship will be the turning
point that proves to the public that Kia is changing.
Third, we must recover the reputation and credibility Kia has built to date in production,
sales, technology, and other areas. In 1999, we must achieve the production goals that
have been set in a timely manner, making good quality vehicles that will sell. Although
you all know well the importance of sales, it can't be stressed enough. Cultivating a
loyal following in the market and expanding sales is not just the job of the sales
organization. Each Kia employee, their families, and our suppliers should all be
involved. At the same time, the technical organization must also accelerate its
efforts to take the technologies we have accumulated to the next level.
Fellow Kia family members-- The road to business normalization won't be easy.
Sometimes it may even be many times more painful and effort-consuming than in
the past. However, this road is our destiny, one no member of the family can refuse
to follow. We have outstanding people, good facilities, and competitive technology.
The task that has been given to us now is the question of how to utilize them.
This and how to best combine the strengths of Kia and Hyundai so that Kia can
be reborn are the first decisions we must make.
Fellow Kia employees and suppliers-- Today as a member of the Kia family,
I believe in the potential of Kia. I believe that in the very near future, this potentia
will lead to the normalization of operations at our company. I'd like to thank the
employees of our suppliers for helping with kind deeds and words of encouragement
as well as the millions of customers who have become members of our extended family
over the years. To repay your support, we dedicate ourselves to doing our utmost best
in the challenges that lie ahead. Let's finish the remaining days of 1998 on a strong note
and rally behind Chairman Ryu Chong-Yol as we prepare for the new year.
In closing, I believe that your hard work will lay the foundation for Kia's normalization
and that ultimately, the rewards will be yours. On behalf of all employees, I extend a
deep thanks to outgoing President Song Byong-Nam and other former presidents
who have guided Kia through this time of difficulty. I wish you all and your families
health and prosperity in the new year. Thank you.