Improved management to enhance customer satisfaction in the areas of development, manufacturing, service after the sale and administration
offering an impeccable car through quality innovations
Kia Motors Corp.(Chairman of Representative Director : Chung Mong Koo) has initiated full-scale improvements in quality management. The company pledge is "quality innovations for customer management ".
Kia Motors pledge "quality innovation for customer management". The company made a resolution to produce impeccable vehicles under the direction of CEO, Chung Mong-Koo and with the efforts of about 30,000 executives and employees. Resolutions were pledged at each factory including Yoido headquarters on the 14th.
Kia Motors plans to improve quality to attain the standard of the 3 largest automobile makers in the world. The company hopes to improve its return on 350 billion won as well as its Initial Quality Survey (IQS) through this new and innovative program.
Kia Motors plans to continue its tough competitive style through the quality renovation movement. It will form a promotion committee led by the president of Kia Motors, Chung Mong-Koo, and establish a promotion executive office at each factory.
Kia Motors goal is to produce a vehicle avoiding the usual delays and problems while realizing its philosophy of "quality innovations for customer management". Also, future designs will reflect customers needs and demands as well as reduce the period from plans to manufacture.
In addition to the aforementioned changes, all levels of the company will put into practice lifetime customer service through a post-management system in sales operations as well as service after sale. Executive and employee enhancement will be implemented along with an advanced accounting system. The entire system will be upgraded and the quality standard heightened to the level of other advanced vehicle manufacturers by the year 2003. Heightening production standards, which can be done through expansion of quality renovations and better management from customers to cooperative entities. A key area that will be focused on is the parts division, which is essential to high quality.