Sales of 1,300 vehicles...top ranking in the area of imported vehicles
Kia Motors announced that its domestically popular "Carnival RV" captured MVP in the imported Multi-Purpose Vehicle market in Italy. Italy is the third largest market in Europe.
The Kia Carnival was introduced in Italy last year. It recorded 18% of the market share, capturing the sale of 1,313 vehicles. Its marks are first rate in the same class of imported vehicle. It recorded 2nd place in overall standings, following the locally made Ulysses of Fiat, which sold 1,494 vehicles.
The sensation of the Kia Carnival is conspicuous in that it surpassed its leading competitors of advanced carmakers such as Espace of Renault, Voyager of Chrysler, Galaxy of Ford, Sharan of Volkswagon and Alhambra of Seat.
The Kia Carnival sensation was predictable since last year it recorded about 6.7% of the market share for a sale of 1,773 vehicles in 1999 when it was first introduced in Italy.
The size of the Italian vehicle market is about 2.2 million vehicles annually, among which the share of light vehicles accounts for more than 60%. The size of sales in the MPV category including Carnival is about 30,000 vehicles annually, accounting for 1.3% of the entire market.