Chung Mong Koo, chairman, presided at Kia's CEO of the Regional Headquaters' strategic meeting.
He emphasized the attack of foreign markets with the strategy of "when an enemy advances, then I also advance"
The warranty period has been extended to 10 years and 100,000 miles in the North American area.
Kia aggressively proclaimed earth village marketing advancing overseas in the face of advanced automobile companies' full-scale landing on the Korean automobile market.
Kia Motors decided to exercise active earth village marketing, after they planned to achieve export goals and establish their exporting strategy for the next year through aggressive marketing. This goal was conveyed in the strategic meeting of overseas general managers presided by Chairman, Chung Mong-Koo in the Paju training center located in Kyonggi-do on the 11th.
Chairman, Chung Mong Koo emphasized, saying, "When Hannibal invaded Rome during the ancient Roman Age, a young roman general, Scipio, advanced to the main land of Cartago and expelled Hannibals army, through the strategy that if an enemy advances, then I also advance." He added that we should compete head to head with Rennault and Ford, which advanced to Korean markets by advancing to their homeland, Europe and US markets with our main fleet such as new cars and RVs.
Accordingly, Kia will input new types of vehicles recently shown such as Rio, Spectra and Optima and establish RV type of vehicles exporting expansion plans, which can lead to exporting Spectra to Europe from this month, Optima to North America and Europe in full-scale from October. Overall, Kia plans to export a total of additional 15,000 Optimas.
At the same time, they decided to achieve the goal to export 650,000 vehicles in 2000 including a total of 245,700 passenger cars in North America 200,000 vehicles and in Europe 180,000 vehicles and 197,700 RV types of vehicles and 150,000 KD vehicles through enhanced marketing fore advanced markets.
He also instructed to propel marketing for the earth village where the sun doesn't set by quick supply of service after the sale parts and high quality to overseas customers through 24-hour full operation of quality offices at headquarters.
Kia Motors decided to extend the quality warranty period for driving system from current 5 years and 60,000 miles to ten years and 100,000 miles in the North American area. A person affiliated with Kia explained the background of the warranty period extension, saying "The quality guarantee of 10 years and 100,000 miles means Kia is secure as good a quality as advanced makers in the North American markets based on the confidence of vastly improved quality".
Meanwhile, Kia announced to improve customer satisfaction in the earth village through area situations-suitable marketing based on the collected information on quality, requirement of consumers and markets locally by 40 overseas areas experts dispatched to 30 main countries in the world last year.