At the invitation of Kia Motors, a total of 71 automotive journalists from the United States and Asian countries visited Korea’s Cheju Island to attend the press introduction of the Magentis, a five-day event that started September 23rd. The aim of the event was to The press event, organized as part of the company’s new corporate image building campaign, provided journalists with a chance to drive the car on a 163km-long course around the semi-tropical isle and to interview key r&d personnel who were on hand for the event. The promotional event confirmed convictions that the Magentis will emerge as the company’s flagship model in the coming years. “I’m quite impressed with the innovative design, its outstanding ride comfort and particularly with its excellent braking performance. I’m sure it will emerge as another strong product in the Kia line-up,” commented one of the attending journalists after his test drive. The Magentis is scheduled to be shipped to the U.S., Europe and Middle East countries starting in October this year. Kia offers about 50 export variations of this sedan which were developed to meet the needs and tastes of customers in different markets.