---Completes a 4-year-long winning streak in Class 3 segment ----
Competing in one of the toughest and most grueling races in the world, a Kia Sportage recorded a fourth straight consecutive win in the Class 3 segment (small SUVs) of the U.S. Laughlin Score Desert Series.
The 2000 Baja Rally was held in Ensenada, Mexico for four days from Nov 12th to 15th, as the last event of the Laughlin Score Desert Series. This year's event drew a field of 260 SUVs representing virtually every major SUV maker from around the world who had gathered in the Baja Desert for one of the ultimate tests of SUV performance and endurance.
It is remarkable that the Kia Sportage has won the Class 3 segment in this motor event for four years in a row. The Sportage won four of the total five Class 3 races held this year, thus clinching the top rank with the most overall points.
After the grueling competition along the 1,726-mile long course from Ensenada to San Rucase, Mexico, the Sportage piloted by Darren Skilton crossed the finish line with a winning record time of 49 hours 16 minutes and 39 seconds, defeating the second place finisher, a Grand Cherokee, by a margin of more than two hours. There were a total of seven competitors in the Class A segment including DaimlerChrysler Grand Cherokees, Ford Bronco IIs, Mitsubishi Monteros and Chevrolet Blazers, among others.
The Laughlin Score Desert Series is an international motor race held in rocky desert areas of the U.S. and Mexico every year. The motor event has been nicknamed The Race of Death because the treacherous desert race course demands extreme skill, determination and patience.
Pleased with the Kia Sportage's remarkable fourth consecutive win, management is confident that the victory will greatly enhance the company's brand image in the U.S. and hopes the American motorsports adage Race on Sunday, Sell on Monday proves true.