- Annual production of 10,000 units of Spectra Wing 1,600cc starting from May
- Local partners NKSB and AMM in charge of sales and production respectively
- 13 Malaysian technicians under training at Hwasung Plant
Kia Motor Company has announced an accord with its Malaysian counterpart to annually produce 10,000 units of the mid-size sedan ‘Spectra Wing’, beginning from the coming May. Its local partner, NKSB (Naza Kia Sdn Bhd) has been importing completed Kia automobiles, and will assemble-on-commission ‘Spectra Wing’ at a local carmaker AMM (Automotive Manufacturers Malaysian Sdn Bhd) before releasing the Korean vehicle on the market through its sales network.
In preparation for the project, Kia noted that 13 technicians from AMM have been under training to acquire technologies regarding the vehicle manufacturing system, including the manufacturing process, quality system and information on parts.
Along with NKSB, AMM is a Malaysian automobile assembly & manufacturing company with an annual production capacity of 60,000 units. As AMM takes over the production of ‘Spectra Wing,’ Kia is projected to expand its sales in the Malaysian market.
Kia explained that it came to execute KD (Knock Down) exports, when its Malaysian partner NKSB suggested production for the ‘Spectra Wing’ in the local market after recognizing the merchantability of the vehicle. Noting its sharp-looking and high-powered features, NKSB decided to manufacture the car regionally and expand its market share rather than merely import and sell the completed car, added Kia.
‘Spectra Wing’ 1,600cc model is equipped with ABS and automatic transmission and is limited only to the Malaysian market. After carefully watching market trends, Kia and NKSB plan to gradually increase the output.
Malaysia has a comparatively large automobile market in Asia, as it consumes an average of as much as 350,000 units annually as of the year 2000; Japanese car-makers have been enjoying a great profit from the market until recently.