- Structuring of Overseas Marketing Mind by Direct Experience of Overseas Situation
- Entire Kia Officers, visiting 400 Kia dealers in 28 countries
The entire officers of Kia Motors Co., Ltd. will come to the front line of the overseas sales and export. Entire officers of the company including CEO, Soo Joong Kim, visit 400 branches and dealers in 28 countries from the 12 th to 18th of the month to find out the current situation of the on-sites as well as to encourage the sales activities.
An official at Kia explained that, "this overseas business trip is undertaken by the special order of Chairman, Mong Koo Chung, for the management equipped with the overseas marketing mind by direct experience in the overseas market. And this is one of the management policies of Chairman Chung who likes to have the close local management philosophy.”
He also stated that "in order to become global top 5 in 2010, the expansion of export would be essential. The entire officers at Kia Motors should understand the competitiveness of Kia Motors in the overseas market through this trip by listening to the difficulties encountered by the local dealers on the A/S and part supply. And the concrete and practical plans for Kia to dominate the market will follow."
Accordingly, Kia Motors plans to provide all the support available on the marketing activities of the overseas agencies by reflecting the issues of agencies and dealers that the executives actually heard directly.
In the meantime, Kia Motors enhances the image on the news media and degree of preference of customers by the quality upgrading and aggressive CEO marketing activity of chairman Chung. And it is reflected on the trend of increasing sales that the export of 660,000 vehicles, the target figure for this year, will easily be accomplished. Based on this, Kia expects to realize the 500 billion won of surplus and 3 consecutive years of surplus this year.