- Targeting 50,000 vehicles annually
- Marketing activities in full swing - new vehicle release has dealers across the US entering a huge advertising campaign
Kia Motor뭩 Carnival is the first domestically produced mini van to land in the Mecca of automobile markets -the US.
Kia is official challenge of the US RV market, currently monopolized by Chrysler Caravan and Ford Windstar, with its first-ever shipment of competitive products in this sector. Around 700 exported vehicles left for the US from Pyongtaek Port on May 25.
Kia named its export Carnival model 멣edona`, the same name as a famous resort in Arizona, as the company plans to export about 50,000 vehicles to the Northern American market annually.
The safe, high quality and convenient 7-seater Carnival has a 3,500cc V6 engine, and is a truly superb and roadworthy model. As the first vehicle of its class to sport the standard features of a 5-speed auto-transmission and dual airbags, it also boasts adjustable seats and a large interior space.
Kia Motor launched full-fledged marketing activities targeting married couple with children in their 30~50s, as well as many women of the same age group within a broad middle-income class range.
Kia Motor has already attracted much interest from customers, showing its Carnival at the New York Auto Show and other venues since the beginning of this year. Kia also made plans to form an initial groundswell of interest by placing large-scale ads in various media like TV, radio and newspapers, as well as by holding new car release shows through 600 or so the car dealers in all across the US, and sending DMs and product brochures to prospective customers.
Meanwhile, Kia made a consecutive introduction of its Rio, Spectra and Optima models in 2,000, and now Carnival to the US customers. This comes on the shoulders of the exported brands Sephia and Sportage, which have been thriving in the US market since their debut in 1994. The US local sales of Kia vehicles have also shown sharp growth, as the marked sales of 12,634 vehicles in 1994 leapt to 55,325 vehicles in 1997, before reaching a peak of 160,606 vehicles in 2000. This year뭩 targeted goal is 252,100 vehicles, which will account for a 57% increase compared to the previous year.