- Exported 19,00 utility vehicles. Agreed to increase to 8,000cars per year.
- Expects to export a total of 20,000 cars annually by the year 2002. Expansion of sales and A/S services.
Kia Motors is advancing into Libya for the first time.
Kia Motors has recently signed a contract with the Libyan Pitoresque Co. to supply 1,900 untility vehicles (App. US$ 20milion) that are modified to suit Libyan environment. Kia has disclosed tht the first shipment of 1,400 units will be shipped out by June, and the rest of 500units will be sent by the end of August.
Kia had also agreed with its Libyan partner to supply 8,000 units annually depending on the consumer demand, and expects to sell a total of 20,000 cars per year from the year 2002.
The utility vehicle awaiting the shipment is the converted model of the KIA 1-Ton Bongo Frontier Double-Cap, modified to be multi-purpose for Libyans and to board six passengers and two horses at the same time.
*Most of Libyan families raise horses as domestic pets.
The converted Kia is equipped with an automatic rear door/hoof-hold for horses to board and get off the vehicle easily. A feeding through and protective devices are also installed on the vehicle for safe ride of the horses.
This vehicle is especially designed to be most suitable to fit the environmental needs of Libya. Kia and its counterpart company had joined carried out market survey, collected consumer opinions and went through the designing process followed by on-site test runs conducted on Libyan deserts and roads.
Executive vice president of Kia Overseas Slaes Division, Myung-Hun(Mark) Juhn, said, "I`m positive that this product will win considerable popularity from Libyan customers since it has combined functions as a family car, horse or freight transportation as well as for leisure activities."
For on-site marketing and sales, Kia had secured numerous exhibition halls, mechanic shops and quality inspection yards in the capital city Tripoli through its partner Pitoresque Co. Kia Plans to expand its sales and A/S network from the second half of the year 2002 in which other Kia car models join the Libyan market.
Libya is a socialist country of five million people, and it has about 300,000~400,000 vehicles total (official statistical data unavailable). Libya doesn`t manufacture cars on its own, so the country is solely dependent on new & used car imports and on-site production of other nations` carmakers.