- 80% market share in the Seoul`s new public trans. project
- Proved top level performance and comfortability in the minivan range
One of the Kia’s latest hit in the global minivan market, Carnival II, proved its reputation yet again as the most reliable vehicle available from today’s market. The vehicle dominated the “jumbo” taxi market created recently in Seoul with a plan to launch its service early this month.
On July 4th, Kia Motors said that the company dominated the new jumbo taxi service market introduced to Seoul this month with a market share of 80.1%. Among a total of 271 taxi drivers (192 as individuals and 79 for corporations) licensed till July 3rd, 217 chose Carnival II for their service.
The jumbo taxi project was launched by the metropolitan city of Seoul as a part of its efforts to deal with the newly created traffic demands by the recent opening of the Incheon International Airport and the 2002 World Cup Korea-Japan. The new taxis, whose trial service will begin on 5th this month, are capable of carrying up to 10 passengers at a time along with their large-sized belongings. The service is expected to be introduced to other parts of the country, particularly to the World Cup host cities, if the trial proves successful.
In the new market where Kia’s Carnival II competed against Hyundai’s Starex (all nine seaters with an LPG engine), the newly licensed drivers were offered to choose between two products during the period from June 22nd to July 3rd.
An insider of Kia management said that the period had been “a bloody ten-day battle” in which they had to put all their resources to win the support of individual taxi drivers as well as taxi companies. The battle that none of the two wanted to lose finally ended with a Kia’s overwhelming victory over Hyundai.
According to Kia, the key factor behind the success lies in the excellent product quality that has been fully proven by those who have actually driven the vehicle. The vehicle’s graceful style, high-level of safety further backed up by airbag at the driver seat and ABS as a basic, design to maximize the passenger comfort with such as dual sliding doors, 1 to 3 lines of walk-through function, and versatility of passanger seats, use of the powerful V6 2.5 DOHC engine with excellent fuel efficiency, comfortable interior and economy for running are among the points highly praised by buyers.