Kia Motors Participates in "Frankfurt Motorshow"
Introducing Korea`s technological prowess and competitiveness in automobile manufacturing
Introducing 13 cars in 7 areas, including a new concept car
Kia Motors officially introduced a total of 13 cars in 7 areas at the 59th Frankfurt Motor show, being held from September 11 to September 23. The show has provided an excellent opportunity to showcase Korea`s advanced technology and competitiveness in Europe, the home of automotive technology.
Kia is determined to increase automobile exports to Europe through aggressive marketing strategy and is setting its sales target for this year at 123,000 vehicles. Chairman Chung, Mong-koo has also shown his willingness for close involvement with local operations in Europe.
The car manufacturer released information on its new products to the press on September 11 and 12 (designated as press days). Between September 12 and 23 (designated as public days), Kia introduced the Carnival and new concept car, K.ACV, to the public at its 1,050m² floor space at the 2001 Frankfurt Motorshow.
K.ACV, making its first public appearance at the motor show, is a fusion car, is designed to pursue a "fusion space" for both practicality and multi-purpose use. It is based on the Carens, combining the merits of a sedan, wagon and MPV. Its design has been in development since November 2000. A concept car with a cyber look, the K.ACV focuses on high-performance and cutting-edge technology. It emphasizes an aerodynamic and, at the same time, high-class look. Equipped with a 2.0-liter diesel engine, it is seen as a car raising the level of a sedan one notch higher, by adopting the "fusion" concept.
Kia plans to kill two birds with one stone - by increasing the number of cars exported to Europe and, at the same time, enhancing profitability. Kia intends to focus on enhancing its brand image among European consumers and raising the ratio of those with high added value, that can satisfy their sophisticated tastes. Under such a strategy, it has selected Optima (a mid-sized car), Carnival and Carens (both MPVs), as well as Rio, which already enjoys a relatively high market share, as its core products for export to Europe.