KIA SALES IN AUSTRALIA INCREASE BY 23.4 PER CENT
The Kia Carnival, the people mover that redefined its market sector, has maintained its position as Australia`s most popular people mover, taking 22.1 per cent of its market sector in 2001 according to VFACTS figures released today (7 January 2002).
The same VFACTS figures also reveal that Kia increased its sales in 2001 by 18.81 per cent compared to the previous year. With sales of 5549, Kia`s top selling model was the value for money Rio, while the Carnival closed its 2001 account with sales of 2680 making it Kia`s second most popular model. Kia`s four wheel drive model, the Sportage was the marque`s third most popular model with sales of 2016. Kia`s total account for 2001 was 12,179.
Kia is well positioned both to hold on to its number one people mover crown in 2002 and to further increase its sales. The new 2002 Kia Carnival boasts a range of significant improvements, including folding and removable rear seats, that make the Carnival not just more versatile but also more refined, with no increase in the competitive price that has made it such a success.
"In a total market that has declined, it is very pleasing to be able to report that Kia ended 2001 significantly ahead of the previous year," says Ric Hull, Managing Director of Kia Automotive Australia.
"The fact that we have achieved this in some of the toughest market sectors, that our top three cars cover three very different sectors of the market and that we have new and improved models for 2002 illustrates how strong our prospects are for a further increase in 2002."