- Real time information provided to the distributors through Internet
- Diverse services including a vehicle flow inquiry from order receipts to end-users
- Enhancement of export competitiveness expected
Kia Motors announced that it developed the Kia Distributor Communications System (KDCS), which will connect Kia’s overseas subsidiaries and distributors around the world through the Internet and conduct various export related business. The company added that it launched the system in full swing starting January 11.
The KDCS is a computerized system by which Kia Motor’s worldwide subsidiaries, distributors and head offices share all information ranging from order receipts, shipments, vehicle logistics flows and to do export document preparation via the Internet in real time.
This kind of system that automatically handles all steps from order receipts to final sales is not easily found, even among the world leading automakers. In view of this, the KDSC is likely to be a driving force further enhancing Kia’s export competitiveness.
The KDCS is composed of 4 major parts.
1) Sales & Stock, enabling to inquire overseas about local sales and inventories
2) Order Processing, in which distributors can select a type of car and enter it, according to an order received. The orders have been received through e-mail or fax.
3) Order Status Report, enabling to inquire the flow of vehicles from the point of order to the end-user
4) Documentation, enabling to process various documents via the computerized system and inquire or print them at distributors’ offices
Kia Motors expects many improvements can be achieved for itself and its distributors worldwide, in many ways, with KDCS in the near future.
Kia’s head office will now be able to concentrate on many marketing strategies regarding market situations for the right places at the right time, since it will grasp prompt and precise information on sales and vehicle stock of its distributors worldwide.
The car distributors will also gain a better understanding of the detailed production and shipping status concerning their orders in real time. Therefore, they can provide more precise delivery dates to the consumers, realistic inventory control and sales policies can be implemented. As a result, profitability will increase due to reduction of stock, which will eventually strengthen sales competitiveness and bring about a growth in sales.
Mutual trust will be enhanced between Kia Motors and its distributors through the possibility to make earlier counter measures, when problems arise. The reason is because the trade process between them will be automated and thus a faster and more transparent grasp of the situation will be possible via real time data sharing. Further, when the KDCS aiming at the business relations between Kia Motors and its distributors, is extended to the sub-sales network of car dealers, the distributors’ capabilities to manage the car dealers can be enhanced, due to more precise reflection of market situation.
This system is currently linked to 14 countries such as the US, Germany, Saudi Arabia, Spain and Australia, which accounts for more than 70% of Kia’s exports. The company plans to extend its linkage to 50 countries by the first half of the year, and to the rest of the world by year-end.