Named by Top Gear as winner of the Best Value Car Award 2002
Builds on positive reputation developed since U.K. launch in 1999
Kia Motor’s Carnival, known as the Sedona in the U.K., was named Best Value Car for 2002 by prestigious automobile magazine Top Gear.
Since its launch in 1999, the Carnival has made rapid progress in sales due to its versatility, spaciousness and recently upgraded warranty. It is expected that the Top Gear award, coupled with an upcoming advertising campaign will solidify the model’s position in the market.
Top Gear, one of the most widely read and highly regarded automobile magazines in the U.K., annually selects winners in various categories, including Best Value Car, Best Family Car, Best Small Car, Best Medium Car, Best Coupe, and Best 4x4, for the Top Gear Awards. The Carnival was also a candidate for the Best Family Car Award.
Kevin Blick, editor of Top Gear Magazine, further explained the choice: “Contenders in the Best Value category were a real mix of the biggest and best in value for money in the motoring world. Value doesn’t mean cheapest but cars in which you truly are getting lots for your money. The Kia beat off trendy competition from the likes of the Smart, as well as contenders from Skoda and SEAT not forgetting sister manufacturer, Hyundai. The Sedona is a very worthy victor.”
Kia Motors plans to sell 3,500 Carnivals in 2002 in an effort to secure the top position among MPVs in the UK.