- Sales surpass all other models in second month of production
SEOUL May 22, 2002 - Kia`s new SUV, the Sorento, has replaced the Carnival / Sedona as Kia Motors`s top selling model in the domestic market after only two months of production.
Official sales figures show that the Sorento sold 9,165 units in April, compared to the Carnival`s 6,218. Total domestic sales to date amount to 16,469 since the vehicle was released in the Korean market at the beginning of March.
Demand shows no sign of slowing. Current waiting
lists for the Sorento exceed three months and more orders are coming in every day.
"We received more than 20,000 orders for the Sorento within three weeks of its official launch in Korea," says marketing vice president Ji-Won Lee. "That makes it one of the most successful vehicle launches in Korean automotive history."
The Sorento debuted in Europe at the Geneva Motor Show earlier this year. It is expected to be available in the United States in July and in Europe by September of this year.
Mark Juhn, Senior Executive Vice President and COO of Kia Motors Corporation, said "The Sorento is a brand leading vehicle for Kia Motors on the international market. It not only builds on Kia`s growing reputation for providing world class quality vehicles at value prices, it also shows that our styling and design can rival the best in the world."
European consumer clinics placed the Sorento ahead of all its market competitors in terms of both interior and exterior styling. The vehicle was favourably compared to the Lexus RX300 and the Mercedes M-Class.
Kia Motors expects to sell 52,000 Sorentos on the domestic market in 2002 and another 57,000 on the international market. Projections for 2003 target 65,000 domestic and 110,000 international sales. By comparison, the Carnival sold 51,000 export models in 2001 and the discontinued Sportage SUV sold 88,000.
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group the company currently exports around 600,000 vehicles per year through a network of distributors that covers 160 countries. Kia Motors is the major sponsor of the Australian Tennis Open.