- International industry leaders produce key components of top-selling Kia Sorento
SEOUL, 11 June 2002 - The Kia Sorento premium SUV represents an unprecedented level of international integration for Korea`s number two car-maker. Incorporating a range of features developed and manufactured by European and American companies, the Sorento`s competitiveness derives, in part, from its best-of-breed components, says overseas marketing director Yong-Mo Ahn.
"We have worked with some of the best automotive component manufacturers in the world to ensure that the Sorento is as good as it can possibly be. The result is a vehicle that will be very competitive when it is launched on the international market later this year,"he said.
The Sorento`s shock absorbers were designed by German manufacturer Sachs. The same company designed the Sorento`s self-leveling system, which automatically adjusts the rear suspension when the vehicle is towing a trailer or is carrying a heavy cargo load. The complete suspension system was tuned by Porsche.
The vehicle`s common rail diesel engine - one of the only engines in its class to offer an automatic transmission option ?and its anti-lock brake system both incorporate Bosche technology.
The state of the art four wheel drive system on the Sorento was developed by Borg-Warner. The system allows drivers to manually shift between two-wheel and four wheel drive at speeds of up to 80 km/h and will also make the change automatically, depending on road conditions.
The Sorento`s safety system incorporates side-impact sensors developed by Siemens, and driver, passenger and side curtain airbags from industry leader Autoliv, the U.S.-based manufacturer of automotive safety products.
"The Sorento is a brand leading vehicle and marks a new direction for Kia Motors," says senior executive vice president Mark Juhn, Kia`s chief operating officer. "By bringing in leading companies from around the world in the design and development of the car, we have taken an important step forward in developing Kia`s reputation for producing world-class quality at outstanding value."
The Sorento became Kia`s top selling model in the Korean market within only two months of its domestic release in March 2002. The company expects to sell 52,000 Sorentos on the domestic market in 2002 and another 57,000 on the international market. Projections for 2003 target 65,000 domestic and 110,000 international sales. It is expected to be available in the United States and Europe by September of this year.
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently exports around 600,000 vehicles per year through a network of distributors that covers 160 countries. Kia Motors is the major sponsor of the Australian Tennis Open.