- Tennis ace signed two year advertising contract
Seoul 25. September - Tennis superstar Andre Agassi recently signed a two year advertising contract with Kia Motors. He will appear in a corporate advertising campaign, which will be launched in November. The company is also planning various promotional events featuring Andre Agassi including a fan signing ceremony.
Andre Agassi debuted in 1986 and has won 53 singles titles including many major tournaments. He is currently ranked 2nd in the world and has won 4 tournaments this year.
The contract is a part of Kia`s strategy to enhance its sports marketing activities The agreement with Andre Agassi complements Kia`s sponsorship of the Australian Tennis Open, which will enter its second year in 2003.
Senior executive vice president Mark Juhn, Kia`s chief operating officer said, "Kia is positioning itself as a young, sporty, and friendly brand. Andre Agassi is a perfect match for our brand values and this advertising campaign will be a major step in repositioning Kia around the world."
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently exports around 600,000 vehicles per year through a network of distributors that covers 160 countries. Kia Motors is the major sponsor of the Australian Tennis Open.