President’s Welcoming Remarks
2002 Seoul Motor Show
Delivered by Noi-Myung Kim,
President and CEO of Kia Motors Corporation
November 20, 2002
I am very pleased to welcome you to the 2002 Seoul Motor Show and to the exhibition for Kia Motors.
After a three-year hiatus, the 2002 Seoul Motor Show presents a great opportunity for Kia Motors to demonstrate to you the positive changes and growth that we have undergone in that time.
Along with our full lineup of passenger, commercial and RV vehicles, Kia Motors has gained the energy, confidence and potential to takes its place globally.
At this year’s Seoul Motor Show, we will display a total of 20 vehicles, as well as next generation automobile technology, in order to demonstrate our status as a comprehensive automobile maker.
With a solid financial foundation, Kia Motors, along with Hyundai Motor Company, aims to become a global top 5 automaker by the year 2010.
To reach this goal, Kia Motors will exert all efforts to globalize its production capacity and sales network and to raise brand recognition and awareness, as a part of our business strategy to seek both quantitative and qualitative growth.
In particular, we will focus our resources extensively on improving the quality of our products. The 6 SIGMA program, which was instituted 3 years ago, is now beginning to bear fruit as witnessed by Kia Motors being awarded the Korea Quality First Award last year as well as the 6 SIGMA Innovation Award this year. Kia Motors was also chosen as one of the most improved companies in terms of quality following initial quality survey results in North America.
However, all these efforts and achievements are just the beginning. We will seek to improve upon the well known image of Kia as “safe cars” to that of “quality cars.”
We will also expand our sales of first class cars, with the Sorento leading the way, and develop an A/S network of global standing while strengthening our promotional, advertising and marketing activities.
There is a saying: “The best preparation for the future is to be faithful and devoted to the present.” We are certain that the objectives we hope to achieve in the future will come as a result of our efforts today.
With its long tradition of technological capabilities, outstanding human resources and a strong entrepreneurial spirit, Kia Motors will embark on a pioneering and enterprising course.
I appreciate your attendance today, and I look forward to your continued interest and support in the future.