- KVC-I and KCV-II concepts make Korean market debut
(Concept car KCV-I)
(Concept car KCV-II)
SEOUL November 22 2002 -Kia Motors used this year`s Seoul Motor Show to display its fully updated range of passenger vehicles alongside a range of technologies for the future. Principle attractions were the KCV-I and KCV-II, which made their global debuts at the 2001 Frankfurt Motor Show and the 2002 Paris Motors Show, respectively
In his opening address to the Show, Kia Motors President Noi-myung Kim said, "With its solid financial foundation, Kia Motors, along with Hyundai Motor Company, aims to become a global top 5 automaker by the year 2010. To reach this goal, we will focus on globalizing our production capacity and sales network and raising brand recognition and awareness, as a part of our business strategy to seek both quantitative and qualitative growth."
Mr. Kim also spoke at length about Kia Motors drive to improve quality. The company`s 6 Sigma quality program, implemented 3 years ago, has won the 2001 Korean Quality First Award and the 2002 6 Sigma Innovation Award in Kia`s home market.
Vehicles on display included the explosively popular Sorento SUV and the newest versions of the Optima / Magentis, Rio and Carens mini-MPV. Other attractions included the sumptuously apportioned Carnival Limousine, a luxury version of Kia`s award-winning MPV, that includes full leather upholstery, a roof mounted TV monitor attached to a DVD player, reclining rear seats with leg rests, folding office-style tables and a wine cooler.
The stars of the show were the two concept cars. The KVC-I multipurpose concept car is based on the Carens platform. Designed at the Sohari plant in Korea, the vehicle features exterior cameras and a head-up display projected onto the windscreen. The KCV-II is a sports utility vehicle developed in 2002 year at Kia`s European Design center in Eschborn, Germany. The KCV-II combines the features of an SUV a pick-up and a Coupe and includes refinements including sporty butterfly-style doors, advanced safety features and night-vision technology.
Safety and technology were two other main themes of Kia`s exhibition this year, with sections devoted to telematics, airbag technology and structural design.
"Kia Motors has gained the energy, confidence and potential to take its place globally," said Mr. Kim. "We are certain that the objectives we hope to achieve in the future will come as a result of our efforts today."
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently exports around 600,000 vehicles per year through a network of distributors that covers 160 countries. Kia Motors is the major sponsor of the Australian Tennis Open.