- Exports account for 57% of global sales
- Carnival/Sedona replaces Rio as top global seller
Seoul 13 January 2003 - Kia Motors Corporation recorded a total 1,007,876 sales in 2002, the first time that annual sales have exceeded the one million mark in the company뭩 58-year history. The performance for 2002 exceeded the previous year by 1.7%, in line with expectations.
"2002 was a very difficult year for the auto industry as a whole," said Kia Motors president Noi-myung Kim. 밫he fact that Kia came through not only unscathed but recording its fourth successive year of profitable growth is testament to the competitiveness of the vehicles we produce."
The award winning Carnival/Sedona replaced the Rio small car as Kia뭩 biggest global seller, though the Rio retained its number one position in the export market. The Carnival sold 64,321 models in the Korean market and 91,106 overseas for a total of 155,427. The Rio sold 19,837 in Korea but recorded 101,191 export sales to surpass its larger cousin.
Other top sellers for 2002 were the Sorento SUV, which has recorded 94,783 sales since its launch in March 2002, and the Sephia II with 83,382 total sales.
The United States remains Kia뭩 largest export market, recording 237,345 sales in 2002. Other leading markets were Canada (29,038), Germany (21,194), Italy (14,865), Spain (13,408), Australia (12,739), and the United Kingdom (12,359).
Kia plans to continue its upward trend into 2003 and beyond, says Mr. Kim. 밯e are looking for significant growth this year, particularly in Europe and China," he says. 밙ia has only begun to explore its potential globally and we are going to surprise a lot of people over the next few years."
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea뭩 oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently exports around 600,000 vehicles per year through a network of distributors that covers 190 countries. Kia Motors is the major sponsor of the Australian Tennis Open.