- World premiere of new Opirus luxury sedan
March 4, 2003 - The 73rd Geneva International Motor Show marked the world debut of Kia`s newest model, the Opirus premium sedan. Together with its extensive lineup of popular passenger, RV, and concept vehicles, Kia was certain to be at the center of attraction this year at Geneva.
Kia Motors Senior Executive Vice President Young-Hwan Kim remarked, "This year`s Geneva Motor Show is especially meaningful for us in that we introduce a car, the Opirus, which will move the Kia brand to a new level. And by releasing a luxury sedan into the global market for the first time, Kia now has a complete range of vehicles for markets and consumers worldwide."
Geneva also highlighted the first European appearance for the KCD-1 Slice concept car, a 6-passenger crossover vehicle that blends the best attributes of the minivan and sport utility.
Also on display for Kia was the explosively successful Sorento SUV, Kia`s brand leading vehicle, and the top global seller Carnival. Also featured the newest versions of our mid-size saloon Magentis, both the 4 and 5-door models of Kia`s number one export seller Rio, the Carens small MPV, and the Shuma passenger car.
As one of the foremost events on the international motor show circuit, the Geneva Motor Show is renowned for presenting many new concept vehicles and innovations as well as providing an ideal independent venue for pan-European and international debuts.
In attendance for Kia Motors were Chief Operating Officer Yong-Hwan Kim and other senior executives from both corporate and regional headquarters. Press day for Kia was held on March 4.
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently exports around 600,000 vehicles per year through a network of distributors that covers 190 countries. Kia Motors is the major sponsor of the Australian Tennis Open.