- High-profile launches at New York and Shanghai Motor Shows
- 2003 sales already ahead of expectations
SEOUL 24 April 2003 - Kia`s latest offering in the luxury car segment is finding itself in the spotlight around the world.
The car, branded the Amanti in North America, received its U.S. launch at the New York Motor Show on April 17. It was also attracting significant attention at the International Shanghai Motor Show on April 21. With its neo-classical styling and competitive range of high-tech features, the new Kia flagship is a distinctive addition to the lineup and establishes Korea`s number two automaker as a manufacturer of high quality cars.
"The Opirus rounds off the Kia lineup with a high quality, high value offering in the near-luxury segment," says Kia COO Yong-Hwan Kim, head of the international business division. "Kia now offers a complete range of very competitive cars that are raising the profile of the brand around the world."
In the Korean market, where the Opirus has been in showrooms for only 6 weeks, Kia has already received almost 9,000 orders, with customers prepared to wait up to two months for delivery of the car. April sales are expected to exceed 3,000, putting the Opirus on track to become Korea`s best-selling car in its class.
"We`re seeing a similar degree of consumer enthusiasm for this car as we did for the Sorento in 2002," says Mr Kim. "While the Opirus is not intended to duplicate the sales figures of the Sorento, we are confident that we have another global success story in this car. We have sixteen vehicle launches planned for the next four years and this sort of commercial success makes us very positive about the future of the company."
The Opirus will be launched in Europe around the end of summer this year and with the Amanti badge in the U.S. in autumn.
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently sells more than one million vehicles per year worldwide and maintains a network of distributors that covers 190 countries. Kia Motors is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.