- Strategic Vision`s 2003 Total Quality Index ranks Sorento first equal with Toyota 4-Runner
Seoul 3 June 2003 - The Kia Sorento, the popular SUV from Korea`s oldest car manufacturer, has tied the Toyota 4-Runner for first place in the mid-size SUV segment in Strategic Vision`s 2003 Total Quality Index.
The award, the first top placement for a Kia vehicle, is the latest in a string of accolades for the car which includes, among others, Best Value SUV at the North-West Automotive Writers Association Mudfest and Diesel car Magazine`s 2003 Diesel Car of the Year in the U.K. The Kia Sedona ranked 3rd in the minivan segment in last year`s Total Quality Index.
Kia Motors COO, Yong-Hwan Kim, said of the award, "The Strategic Vision Award is not only an excellent result for the Sorento. It also adds to Kia`s growing reputation for providing great cars at prices that people can afford."
U.S. based Strategic Vision was founded in 1986 and has calculated the Total Quality Index since 1995. The study is the result of a survey of more than 31,000 October - November buyers of 2003 models at least 90 days after their purchase. TQI is then calculated from the responses in a very complex correlation of expectations, emotions, and attributes.
The Sorento is Kia`s top global seller in 2003 to date, with 53,315 units sold in the first four months of the year. Available with a choice of 2.4 and 3.5 litre gasoline engines and a 2.5 litre diesel powerplant, the Sorento features up-market styling and a comprehensive list of convenience features.
"The Sorento is a brand-leading vehicle," says Mr Kim, "and the first of a line of new and improved cars that Kia will be bringing to the market over the next few years. The Sorento has placed Kia on a lot more consumer shopping lists and the Strategic Vision award is validation of the efforts we put into making it one of the most competitive vehicles on the road in terms of both value and quality."
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently sells more than one million vehicles per year worldwide and maintains a network of distributors that covers 190 countries. Kia Motors is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.