- Kia joins Mercedes and Volvo in achieving highest rankings
SEOUL July 18 2003 - The 2003 Kia Sorento mid-size SUV has earned the United States federal government`s highest safety rating in new side impact crash tests. The Sorento received five-stars for both the driver and rear-seat passengers, according to information released by the National Highway Traffic Safety Administration (NHTSA).
The Sorento was one of only three new models in a group of vehicles tested recently by NHTSA to receive the five-star rating in side impact crash protection. The other two models were the Mercedes C240 and the Volvo XC90. A five star rating indicates a risk of serious injury of 5% or less.
The side crash tests are part of NHTSA`s New Car Assessment Program (NCAP). NCAP provides consumers with safety information about the two most dangerous injury-causing crashes. NHTSA tested the 2003 3.5 litre V6 Sorento in a simulated intersection-type collision with a 3,015 pound (1,368 kg) barrier moving at 38.5 mph (62 kph) into a standing vehicle.
"The Sorento`s five-star rating for side-impact collisions is clear evidence of Kia`s commitment to safety," says Kia Motors COO Yong-hwan Kim. "The Sorento is a brand-leading vehicle for Kia. It is a key asset in our plans to raise Kia to the status of a global top five automaker by 2010."
Since its launch in February 2002, the Sorento has been a top-selling vehicle for Kia, with more than 150,000 units sold around the world to date.
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea`s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently sells more than one million vehicles per year worldwide and maintains a network of distributors that covers 190 countries. Kia Motors is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.