- Kia targets major fleet buyers
- Countdown to global exports of the Opirus
August 27, 2003 (Seoul) -- This week Kia Motors is hosting a special international fleet dealers test drive for its brand new luxury sedan, the Opirus. Branded the Amanti in North America, the Opirus is the first top-end model Kia will release onto the international market.
Soon the Opirus will be released for sale in Europe and North America, so Kia invited 57 top fleet dealers from around the world to Korea’s Jeju Island to provide a first-hand opportunity to find out why the Opirus is so appealing. Companies represented at the Opirus fleet dealers test drive include Avis, Dollar Rent a Car, and Hertz.
“We expect fleet sales to represent a major portion of all sales and this test drive gives fleet managers a chance to personally experience the quality and luxury of the Opirus,” says Kia’s COO Yong-Hwan Kim. “They will see why we have such tremendous pride and confidence in our new flagship vehicle.”
Riding on a wave of momentum with a successful performance thus far in 2003 and rapidly solidifying a position as one of the fastest growing automobile brands in the world today, the near luxury segment Opirus complements Kia’s lineup with a complete range of vehicles for markets and consumers worldwide.
Containing all the technologies and features offered by many competitors and more -- including best-in-class in most interior dimensions -- the Opirus offers an unbeatable combination of technology, build quality and value.
On sale domestically in Korea since March of this year, the Opirus will be available in Europe and North America in the fall.
Founded in 1944, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently sells more than one million vehicles per year worldwide and maintains a network of distributors that covers 190 countries. Kia Motors is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.