- August sales in 18 countries climb 31% as market slumps
- Kia sales for first eight months of 2003 show massive 60.6% leap
SEOUL 18 September, 2003 - According to the latest official pan-European new car sales figures for August, Kia has reached a 1% share of the market in 18 EU and EFTA countries for the very first time.
According to data published by the ACEA (Association des Constructeurs Europeans d’Automobiles), Kia delivered a total of 7,942 new cars to customers in the 15 EU and 3 EFTA countries last month. This represents a 31.6% increase over August 2002 in a market that saw overall sales for August slump by 4.7%.
In the first eight months of 2003, (January-August), Kia delivered a total of 75,329 new cars in Europe, an increase of 60.6% over the same period of 2002. The market was down 2.2%.
“Kia’s sales performance across Europe, especially of the SUV Sorento, the compact MPV Carens and the small Rio, continues to beat the market trend by a substantial margin,” comments Jean-Charles Lievens, Vice President Kia Motor Europe. “In a downtrend market, Kia’s product range, competitive positioning and quality of customer service, are attracting more and more new customers.”
Kia Motors COO, Yong-Hwan Kim said, “The numbers coming out of Europe provide compelling evidence of Kia’s commitment to that important market. Kia cars today increasingly incorporate styling elements that increase the brand’s appeal in Europe and, with seventeen new vehicles coming to market by 2007, that is a trend we intend to continue.”
Kia’s latest model, the A-segment Picanto, was launched at the Frankfurt Motor Show on September 9 this year. A C-segment hatchback is scheduled to be unveiled at the Geneva Motor Show in March 2004. Kia has five new models planned for the next 20 months, four of which are expected to be unveiled at European motor shows.
Founded in 1944, Kia Motors Corporation (www.kia.co.kr) is Korea’s oldest manufacturer of automobiles. A part of the Hyundai Automobile Group, the company currently sells more than one million vehicles per year worldwide and maintains a network of distributors that covers 190 countries. Kia Motors is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.