- Kia's record-breaking year continues with sales up by 52%
- Kia delivers more than 4,000 cars in UK in a single month
SEOUL 7 October 2003 ? Kia Motors Europe is confidently predicting that its new car sales figures for the first nine months of 2003 will exceed 100,000 for the first time, once the total registrations across 23 European countries have been officially recorded. These results should also confirm that Kia is still the fastest growing brand in Europe so far this year.
Kia's latest data shows that so far it has delivered a total of more than 99,300 new cars in Europe from January to September, an increase of 52% over the same period last year. Sales for September were 13,151, almost matching the all-time record figure set in March, and 44% higher than sales in September 2002.
The German market continues to be Kia's largest in Europe, with sales up 32% to 20,380 so far this year. But another very fast-growing market is the UK, with sales up 78% to 17,389 over nine months ? thanks to a record sales achievement in September. Reaching a new high, Kia's monthly sales in the UK reached 4,178 cars ? up 49% on September 2002.
After the UK, Kia's biggest markets in Europe are Italy, Spain and the Netherlands. Kia's best-selling models for 2003 are Rio (27,837), Sorento (20,356), Carnival (19,291) and Carens (16,157).
"Kia's sales across Europe, despite the downturn in the market as a whole, continue to beat the trends by a large margin," comments Jean-Charles Lievens, Vice President Kia Motors Europe. "As these latest figures confirm, Kia is attracting new customers thanks to its product range, competitive positioning and the quality of our customer service."
Kia Motors COO Yong-Hwan Kim said, "Europe is an important strategic market for Kia Motors. The excellent results that we are enjoying this year clearly show that Kia does not compete on price alone but by providing a stylish car that represents real value to sophisticated consumers."
Kia Motors Corporation (www.kiamotors.com) is one of the world's fastest growing automobile companies. As a part of the Hyundai-Kia Automotive Group, Kia aims to be a top five global automaker by 2010. Kia's 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Founded in 1944 Kia is Korea's oldest manufacturer of automobiles. Kia today has 30,000 employees with annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corp. With its headquarters in Eschborn, Germany, it covers 23 markets in Europe. The European sales target is 300,000 units by 2005, thanks to new European products and new diesel engines.