- Top ranking is a first for Kia.com
December 19, 2003 (Seoul) ? The web site of Kia Motors America, www.kia.com, was named the “most-useful” site in the U.S. automotive industry on December 18 in the newly released J.D. Power and Associates 2003 Manufacturer Website Evaluation Study ? Wave 2 (MWES). Kia ranked first overall among manufacturer web sites in terms of consumer evaluation of the site’s usefulness, which includes navigation, site design and relevance of information.
“Kia’s top ranking leaves little doubt that the continuous improvement process at Kia.com is paying off,” said Dennis Galbraith, Senior Director of Research at J.D. Power and Associates. “Kia has explored a variety of innovative approaches over the years, rather than simply reacting to what other manufacturers are doing.”
Acknowledged for being one of the most credible and recognized studies ranking manufacturer web sites, the MWES surveyed more than 8,400 Internet users who intend to purchase a vehicle within the next two years.
“We are proud that our web site has been recognized by consumers for accurately communicating information about our products in a manner that is fun and engaging,” said Peter M. Butterfield, President and CEO, Kia Motors America.
The top ranking marks the first time Kia.com has had the highest rated web site in the MWES, although the company’s site has been among the top seven most-useful sites in nearly every J.D. Power and Associates study over the past four years. Kia was followed in the rankings by Hyundai, Honda, Cadillac and Mercedes-Benz, respectively.
Butterfield added, “We ranked higher than a lot of bigger competitors, which is a tribute to the high level of creativity and ingenuity we’ve developed within our company to meet the needs of our customers.”
Results of the study revealed that well-designed web sites are particularly effective in driving traffic to dealerships. In the study, sixty-two percent of respondents rating a site as “outstanding” said they were more likely to test-drive a vehicle from that make.
Kia Motors America is the U.S. sales, marketing and distribution arm of Kia Motors Corporation.
Kia Motors Corporation (www.kiamotors.com) is among the world's fastest growing automobile companies. As part of the Hyundai-Kia Automotive Group, Kia aims to be a top five global automaker by 2010. Kia's 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Founded in 1944, Kia is Korea's oldest manufacturer of automobiles. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.