- Four-Door Sedan Offers Best-In-Class Standard Safety Features, Interior Volume
SEOUL, January 8, 2004 ? Kia Motors America (KMA) unveiled the all-new 2004 Kia Spectra? four-door compact sedan on January 6 at the North American International Auto Show. The best selling, most recognized nameplate from Kia in the U.S. market, the all-new Spectra features dynamic styling and a longer wheelbase, a wider track and more horsepower than its predecessor for better handling characteristics and improved performance. The new Spectra also delivers best-in-class standard safety features, including six airbags with full-length side-curtain airbags, and four-wheel disc brakes.
Outside the U.S., the Spectra will be sold as the Cerato. The four door version will debut at the Brussels Motors Show later this month. The five-door version of the car ? which is primarily aimed at the European market ? will be unveiled at the Geneva Motor Show in March. Kia Motors plans to export approximately 100,000 Ceratos in 2004.
Already a segment leader in value and warranty coverage in a hyper-competitive segment, the all-new Spectra’s longer wheelbase and increased width and height contribute to the sedan’s class-leading 97 cubic feet of passenger room.
Add in the fact that the Spectra will be the lowest priced vehicle in the U.S. to offer a side-curtain air bag system and it is easy to see why the new more desirable, more substantial Spectra will stand out from the competition.
“The 2004 Kia Spectra is another excellent example of Kia’s continued commitment to move beyond our traditional strengths of high value by delivering stylish, fun-to-drive vehicles featuring high levels of comfort, roominess and a class-leading array of safety features,” said Peter M. Butterfield, president, Kia Motors America. “The Kia brand appeals to consumers’ desire to find the best value for the money, and the new Spectra will exceed expectations with its high levels of quality and comprehensive equipment not traditionally found in a compact sedan.”
The all-new Spectra features six standard air bags, including dual advanced front and front seat-mounted side air bags, and full-length side curtain air bags. It will also be the only vehicle in its segment with standard full-length side curtain air bags.
The Spectra’s new 2.0-liter DOHC engine now incorporates continuously variable valve timing and produces 14 more horsepower for a total of 138 hp, and 16 lbs.-ft. more torque for a total of 135 lbs.-ft. The engine can be mated to either a five-speed manual or an optional, electronically controlled four-speed automatic transmission.
Fuel economy for vehicles equipped with the four-speed automatic transmission is expected to improve from 22-mpg city and 30-mpg highway to 25-mpg city and 34-mpg highway.
The 2004 Kia Spectra is built in Hwasung, South Korea, and will be available in U.S. showrooms in late spring.
Kia Motors America is the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea. For more information, including vehicle photography and specifications visit www.kiamedia.com.
Kia Motors Corporation (www.kiamotors.com) is among the world's fastest growing automobile companies. As part of the Hyundai-Kia Automotive Group, Kia aims to be a top five global automaker by 2010. Kia's 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Founded in 1944, Kia is Korea's oldest manufacturer of automobiles. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and the international sponsor of the Davis Cup for the Euro/Africa zone.