- For the first time in the history of Kia Motors, Kia has surpassed the 60,000 CBU monthly export mark
- 67,654 exports and 52,806 unit sales in March
- Overall exports for month up 47.6% for year to date
- Overall sales for month up 8.4% for year to date
(SEOUL) April 1, 2004 ? Kia Motors set an all-time monthly record for exports and sales by exporting 67,654 CBU vehicles and accomplishing 52,806 CBU in sales during the month of March. The previous record for monthly retail sales abroad was July last year when Kia sold 51,444 CBU vehicles. Also the previous record of 59,310 CBU exports achieved last December was exceeded.
Year to date export retail sales were up 8.4% for March and 9.6% for the year. Overall exports for the month were up 54.2% with 67,654 CBU vehicles sold. As well total exports for the year were up 34.9% with 160,242 CBU vehicles.
These numbers reflect the growing popularity of Kia cars in more and more markets around the world. Especially in Europe where Kia is currently the fastest growing automaker in the market.
This impressive performance is attributed to Kia’s commitment to producing competitive cars at prices that people can afford. Cars like the Sorento SUV and the Picanto are redefining the concept of value in their segments. A large portion of this success has come from the launch of the Picanto ?designed for the European market- which exported 8,309 units resulting in a 75.2% increase and contributing to the 21,621 exported vehicles in Europe this month.
“These new numbers show that there is a rising tide of consumer demand for Kia vehicles and our record-setting performance in March is just the beginning,” said Yong-Hwan Kim, COO of Kia Motors. “We are very much on track to becoming a global top five automaker by 2010.”
“Riding on this momentum Kia is clearly on its way to exceeding our business targets for 2004 by a wide margin.”
“This outstanding result was accomplished by the dynamic launch of our brand new models like the Picanto and Cerato” said Kim. “Kia vehicles are proving themselves to be winners in all markets and our record setting retail performance in March is a result of that”
Editor Note: CBU (Complete Body Unit)
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a top five global automaker by 2010. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.