- Kia sets new May record of 57,568 in monthly retail sales
- Retail sales from January to May rise 13.5%
(SEOUL) June 3, 2004 - Kia Motors despite the current domestic slump achieved another month of record breaking results, in large part due to their strong export sales. Compared to last year May export CBU sales climbed from 42,307 to 58,100 an increase of 37%. Total May CBU retail sales rose from 47,649 in 2003 to a record breaking 57,368 in May an increase of 20%. In comparison to last year at this time Kia had overall CBU retail sales of 216,689 this total has increased 13.5% to 245,968 units in 2004. Lastly, CBU exports for January to May in 2003 were 206,627 units this year CBU exports have risen to 284,762 units an increase of 37.8% from last year.
These numbers reflect the growing popularity of Kia cars in more and more markets around the world. Especially in Europe where Kia is currently the fastest growing automaker in the market.
This impressive performance is attributed to Kia’s commitment to producing high quality and high performance cars with many competitive advantages. Cars like the Sorento SUV, the Picanto and the Cerato are redefining the concept of value in their segments. Kia is further poised for success as Kia prepares to launch its new Sportage in September at the Paris Auto Show.
“These new numbers show that there is a rising tide of consumer demand for Kia vehicles and our efforts to improve our brand image are paying dividends,” said Yong-Hwan Kim, Senior Executive Vice President and COO of the International Business Division of Kia Motors. “We are very much on track to becoming a global top five automaker by 2010.”
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a top five global automaker by 2010. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.