- First day domestic sales of new Sportage reach 6,727 units
- First day sales equal to 32.4% of all July domestic SUV sales
(SEOUL) August 20, 2004 - Kia Motors’ new compact SUV, the Sportage, which was unveiled in Korea on August 17, recorded domestic sales of 6,727 units on the very first day in dealer showrooms. Put into perspective, this figure equals 32.4% of all domestic SUV sales in the previous month of July. The Korean automaker predicts that the Sportage will be a record-setting domestic model based on these initial figures.
Compared to other recently significant SUV releases in the Korean market, the Sportage’s first day sales are indeed impressive, with the Ssangyong Rodius, Kia Sorento and Hyundai Tuscon selling 5,962 units, 5,050 units, 4,166 units, respectively, on their first day of sales.
Due to this extraordinary instant success, Kia has raised its domestic August sales target to more than 15,000 units. For the remainder of 2004, Kia’s domestic sales target has been adjusted upward to more than 20,000 units.
As further evidence of the overwhelming popularity of this long-awaited model, more than 200,000 people gathered for new car road shows that were held at 23 major locations around Korea on August 18. Also, Kia Motors’ domestic website crashed temporarily due to some 1.2 million visitors (more than 40 times the average number of daily visitors) searching for Sportage information.
According to Yong-Hwan Kim, Senior Executive Vice President and COO of the International Business Division, “This tremendous domestic debut is a great indicator of things to come in overseas markets. The Sportage ideally suits our image of being exciting and enabling and we expect the new Sportage will surpass the great success of its predecessor.”
According to Nam-Young Cho, a 27-year-old physician and the first owner of a new Sportage, “No other SUV can compete with the Sportage in terms of its compact but roomy size, excellent value, and sporty and refined design.”
Sportage domestic unveiling (1).jpg: Kia Motors Corporation held the domestic launching ceremony for the new Sportage SUV at the Grand Hyatt Seoul on August 17, 2004. Pictured from left to right are Gwangju City Mayor Gwang-Tae Park, Finance and Economy Minister Hun-jae Lee, and Hyundai-Kia Automotive Group Chairman Mong-Koo Chung.
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a top five global automaker by 2010. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.