- Wins award at annual Mudfest competition in the U.S.
- High performance marks coupled with high quality bring Sorento its third award in three years
(SEOUL) November 4, 2004 -- The 2005 Kia Sorento added another feather to its cap today when the Northwest Automotive Press Association (NWAPA) in the United States named the popular mid-size sport utility vehicle the “Best SUV Value” at their annual Mudfest competition. The award, voted upon by 20 members of the automotive press in the U.S. Pacific Northwest, is Sorento’s third Mudfest honor in three years. The Sorento was named “Best SUV Value” and “Best SUV Under $25,000” at the 2002 competition.
“We are very pleased with the Sorento’s major accomplishments and are honored to accept this award from the Northwest Automotive Press Association,” said Peter M. Butterfield, president and CEO, Kia Motors America (KMA). “The Sorento is packed with desirable features and true off-road capability and it continues to set a new standard for value in the mid-size SUV segment and is the perfect choice for consumers looking for styling, comfort, convenience and performance at an affordable price.”
Each year NWAPA members gather during the second week of October to evaluate SUVs from every segment to determine the best vehicle in each category. Each vehicle is equipped similar to the way 80 percent of U.S. buyers equip their cars and includes such items as automatic transmission, anti-lock braking systems, CD players, power windows, door locks, remote keyless entry, four doors and more. In addition to new vehicles, the group brings back the best of the best from previous years as well.
The Sorento was tested alongside 16 other SUVs on- and off-road at the Portland International Raceway on the first day of competition and performed well throughout acceleration and braking tests and a slalom course. Ride-and-drive segments were held on the second day of the competition.
“The Sorento was a true performer,” said Jerry Smith, a founding member of NWAPA and co-chair of Mudfest 2004. “This unit offers all the capabilities of more expensive SUVs, thus it was an obvious winner for Best Value SUV because of its standard equipment offerings, on- and off-road handling characteristics, safety aspects, and overall quality ? all for a price that makes it a real-world competitor in today’s SUV market.”
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a top five global automaker by 2010. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.