- Sportage is the only vehicle to be selected for this year’s awards
- Kia expects 104,000 units to be sold overseas in 2005
(SEOUL) December 9, 2004 -- Kia Motors Corporation today announced that its Sportage compact sport utility vehicle (SUV) has been selected for the 2004 Korea Industrial Design Award, in recognition of its innovative and attractive styling.
The Sportage, which was launched by Kia in August, is one of ten products to be chosen for this year’s award, out of 170 total entries. Since 1997, the annual Korea Industrial Design Award has been recognized as the country’s foremost accolade for achievements in design by domestic manufacturing firms.
Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors, said: "Aside from its performance and safety features, the immense popularity of the Sportage is due in part to its chic and sporty exterior and interior design that are well in tune with modern aesthetics.” Adding to the enthusiasm, particularly among younger customers, are its cool colors such as Smart Blue, Volcanic Red, and Vert Jade Pearl.
Since the Sportage was launched, 22,346 units have been sold as of the end of November. Another 18,600 units await shipment. Kia expects to sell 104,000 units of the Sportage in overseas markets in 2005.
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a leading global automaker. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.