- 2005 Cerato to be considered for overall Canadian Car of the Year
- Cerato exports reach 87,120 units through first 11 months of 2004
(SEOUL) December 10, 2004 -- The Automobile Journalists Association of Canada (AJAC) has just crowned the sporty 2005 Kia Cerato sedan -- known as the Spectra in some markets -- as the Economy Car of the Year for 2005. The Cerato will now be considered for the overall AJAC Canadian Car of the Year.
The Cerato topped a tough field of competitors, defeating the Chevrolet Cobalt/ Pontiac Pursuit, Hyundai Accent5, Smart fortwo CDI coupe and cabriolet.
The AJAC meets every year at Shannonville Motorsport Park near Belleville, Ontario, for a four-day automotive ‘TestFest’ based on real-world back-to-back testing to select the best new vehicles in various categories, as well as an overall Car of the Year and Truck of the Year. “For Kia, winning the AJAC "Economy Car of the Year Award" will prove to consumers that Kia is a quality brand,” said Gordon Sadler, Public Relations and Brand Manager, Kia Canada Inc.
“In the five short years in Canada, Kia has delivered on a promise to offer Canadian consumers a range of high-quality, competitively priced vehicles that are equipped with an impressive array of standard equipment. This award will provide the consumer with third party validation to consider both Kia and the Spectra as Best in Class in a highly competitive market segment,” said Sadler. This year's category winners represent the best among an excellent group of new cars and trucks for 2005. The results of the voting for the overall AJAC Canadian Car of the Year award will be released in February 2005.
The Canadian Car of the Year (CCOTY) Awards is an annual AJAC event that has a significant influence on Canadian consumers. Survey results of previous Car of the Year buyers determined almost 70% (69.6 %) were influenced to purchase their car because it was chosen the "Canadian Car of the Year". Through the first 11 months of 2004, a total of 87,120 units of the Cerato 4-door and 5-door have been exported globally.
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a premiere global automaker. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.