- Kia sets monthly record with 103,749 units exported in December 2004
- Worldwide exports rise 42% in 2004
(SEOUL) January 3, 2004 -- Kia Motors Corporation announced today that exports in December 2004 reached a record high, with 103,749 units exported during the month. With a total of 861,055 vehicles exported throughout 2004, Kia recorded a 42% increase in global exports over the previous year.
Kia ended the year with annual sales figures up 70% in Europe, 27% in North America and 21% in China.
Senior Executive Vice President and COO, Yong-Hwan Kim said: “This past year was full of many significant events for us at Kia Motors. We broke ground on our first European plant in Slovakia, released three successful models, and have firmly established ourselves as the fastest growing car maker in the world.
“Our latest export and sales figures are further evidence of this growth. In 2005, Kia Motors will maintain its strong rate of growth, and will continue to design and produce cars of the highest quality that satisfy the sophisticated tastes of our expanding customer base,” said Mr. Kim.
Highlights of 2004 included the launch of three exciting new models -- the A-class Picanto, C-class 4- and 5-door Cerato (Spectra) and the revival of the Sportage compact SUV.
Supporting the new additions to its rapidly growing vehicle line-up, which increasingly feature European styling and improved quality and safety facilities, Kia Motors embarked on several new initiatives in 2004 aimed at further boosting its presence in overseas markets.
These included the introduction of a new worldwide corporate identity as well as its new ‘exciting and enabling’ brand identity, and the strengthening of its global dealer network.
Editor’s note: Export totals include figures from Kia Motors’ plant in China.
Kia Motors Corporation (www.kiamotors.com) -- the fastest growing automaker in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premiere automotive brands. Kia’s 16 manufacturing and assembly operations in 13 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $14 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup.