- Kia sales in European countries rise 63% during first two months of 2005
- Year-end sales expected to reach more than 330,000 units across Europe
(SEOUL) March 9, 2005 -- For the past two years Kia has been the fastest growing auto brand in all of Europe, with sales up 48.7% year-on-year in 2004, and the company is determined to maintain that momentum throughout 2005.
“Kia Motors is firmly committed to the European market and we hope to continue this success going forward with the help of our new state-of-the-art production facility in Slovakia, which is well on its way to be completed by late 2006,” said Senior Executive Vice President and COO Mr. Yong-Hwan Kim.
“Already this year we have unveiled the 5-door Rio at the Geneva Motor Show and later this year we will be launching a completely redesigned D-segment sedan, the new Magentis,” Mr. Kim added.
The initial sales trend in 2005 for Kia in Europe is very encouraging. Sales in January totaled 19,331 units, a climb of 57% over 2004. In February, sales leapt 67% to 21,196 units, taking total sales for the two months to 40,576 units - a rise of 63% over the same period last year.
“This year the new Sportage compact SUV has made a great start with customers everywhere, and at opposite ends of the market, demand for our A-segment Picanto and Sorento SUV models is incredibly strong,” commented Jean-Charles Lievens, Senior Vice President of Kia Motors Europe. “Our entire model line-up and the quality of service offered by our rapidly expanding dealer network continue to have an ever greater appeal for European customers.”
“Kia designed the all-new 5-door Rio especially with European consumers in mind, and it was encouraging to see how positively the new model was received in Geneva. We anticipate selling 21,410 units of the new Rio across Europe in 2005,” concluded Lievens.
The early 2005 results, plus the arrival of the new Rio (which made its world debut at the Geneva Motor Show last week) in dealer showrooms before summer and the launch of a new D-Segment sedan in the autumn, indicate that Kia is well on course to achieve its target of 330,000 sales across all of Europe by year end.
Kia Motors Corporation (www.kiamotors.com) - the fastest growing automaker in the world - was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 16 manufacturing and assembly operations in 13 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $14 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.