- Kia.com becomes first web site to earn top honors twice
(SEOUL) June 30, 2005 -- Kia Motors’ US website, www.kia.com, was named the most useful automobile manufacturer Web site in the recently released J.D. Power and Associates 2005 Manufacturer Web Site Evaluation Study -- Wave 2 (MWES). Kia ranked first overall among manufacturer websites in terms of speed, navigation, appearance and information/content.
The top ranking marks the second time Kia has had the highest ranked web site in the MWES. Kia.com was previously ranked number one in 2003 and with this most recent win it becomes the first manufacturer web site to finish in the top spot twice. Both award winning sites were prepared by Animated Designs, Ltd., Kia's Internet design and host firm based in Westlake Village, Calif.
“We’re proud that Kia.com has once again been recognized by consumers for accurately and quickly communicating information about our vehicles in a manner that is fun, useful and engaging,” said Peter M. Butterfield, president and CEO, Kia Motors America. “We continually look at ways to improve our web site to make sure it meets the needs of our customers.”
Acknowledged for being one of the most credible and recognized studies ranking manufacturer web site, the MWES surveyed more than 12,200 new-vehicle shoppers who intend to purchase a vehicle within the next two years.
Kia Motors America is the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea. For more information, including photography, visit Kia Motors America’s media site at www.kiamedia.com.
Kia Motors Corporation (www.kiamotors.com) -- the fastest growing automaker in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 16 manufacturing and assembly operations in 12 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 155 countries. Kia today has over 32,000 employees and annual revenues of $14 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.