- Premium sedan and compact SUV are first Kia models to rank highest in segment
(SEOUL) September 23, 2005 -- Kia Motors’ commitment to offering consumers high-quality vehicles with an impressive array of comfort, convenience and safety equipment was recognized this week when new-vehicle owners in the U.S. awarded the Kia Amanti sedan (also known as ‘Opirus’ in some markets) and the Sportage SUV the highest scores in their segments in the J.D. Power and Associates 2005 Automotive Performance, Execution and Layout (APEAL) Study.SM
The Amanti (Premium Midsize Car) and Sportage (Entry SUV) are the first Kia models to receive segment-leading scores in the study, which measures new-vehicle buyers’ delight with the design, content, layout and performance of their new vehicles.
“The Amanti and Sportage are the latest examples of Kia’s ability to develop stylish new products with more comfort and convenience features than the competition at an incredible value to the consumer,” said Kia Motors America president and CEO Peter M. Butterfield. “It is an honor for both of these vehicles to receive their top rankings because it is a direct reflection of the positive experience Amanti and Sportage owners are having with their new vehicles.”
Now in its 10th year, the APEAL Study was based on responses from more than 115,000 new-vehicle owners who were surveyed during the first 90 days of ownership. Eight categories of vehicle performance and design are measured to assess buyer satisfaction, including: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.
Both the Amanti and Sportage follow Kia’s next generation product plan -- incorporating modern, stylish designs with high levels of comfort and convenience and class-leading standard safety features -- while retaining the brand’s strong adherence to the value-for-money ethic.
Kia Motors Corporation (www.kiamotors.com) ? one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 16 manufacturing and assembly operations in 12 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 155 countries. Kia today has over 32,000 employees and annual revenues of $14 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.