- Crossover utility concept will debut at 2006 NAIAS
(SEOUL) December 16, 2005 -- Kia Motors Corporation today released a preview sketch of the all-new “Soul” concept car, which will make its world premiere at the upcoming North American International Auto Show (NAIAS) in Detroit. The Kia Soul concept is a crossover utility vehicle with a sporty, bold look that builds on design cues from the Kia Mesa concept vehicle introduced at the 2005 NAIAS.
A wrap-around windshield, muscular wheel flares, stylish front headlamps and a sloped roofline convey an athletic attitude for the Soul, which is geared toward an active lifestyle. Though small on the outside, it is big inside with practical interior room and a reconfigurable cargo space. The rear lift gate includes a unique “drawer” for wet or muddy items such as a wetsuit or hiking shoes.
More details will be announced at Kia’s NAIAS press conference on January 9 at Cobo Hall at 3:45 p.m. EDT.
Kia Motors Corporation (www.kiamotors.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 16 manufacturing and assembly operations in 12 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 155 countries. Kia today has over 32,000 employees and annual revenues of $14 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.