- New advertising campaign highlights Kia’s ‘exciting and enabling’ brand power in conjunction with the 2006 FIFA World Cup™ fever
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Kia Motors announced today that it will run innovative advertising campaigns to kick-off Kia’s passion for football in advance of the 2006 FIFA World Cup™ Germany. In addition to promoting Kia’s association with the world’s most popular sport, the ad campaign will give life to its “exciting and enabling” brand essence while riding in the global wave of football fever.
The creative communication campaign targets football fans around the world as well as the growing number of satisfied Kia customers. Two billboard advertisements are planned for key pan broadcasting channels -- The “Face” is composed of car parts meant to symbolize an enthusiastic fan, much like the 2006 FIFA World Cup™ mascot, while the “Letter Ball” brings Kia’s slogan, “The Power to Surprise,” dynamically to a spectacular goal.
In addition, these billboard ads will be reinforced by an on-line marketing campaign, primarily in MSN Europe’s World Cup news section. The communication campaign will commence in May and run through July to take full advantage of the height of “football madness” during the 2006 FIFA World Cup™ in Germany.
“Like most of the world, we at Kia are huge football enthusiasts and extremely proud to show our passion for one of the world’s greatest sporting events, the 2006 FIFA World Cup™,” said JM Park, Senior Executive Vice President and COO of Kia Motors Corporation.
“Kia Motors is certain that our role as an official automotive partner of FIFA from 2007 to 2014 will bring greater awareness and prestige to our growing brand, and this advertising campaign, in particular, will boost our efforts to communicate Kia’s ‘exciting and enabling’ brand attributes,” he added.
Through its partnership with FIFA, Kia and Hyundai will be sponsoring not only the FIFA World Cup™ in 2010 and 2014 but also other FIFA competitions from 2007 and through 2014 such as the FIFA World Youth Championships, FIFA Women’s World Cups, as well as new FIFA competitions, including the FIFA Interactive World Cups and FIFA Beach Soccer World Cups.
Kia Motors Corporation (www.kiamotors.com or www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in 7 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 160 countries. Kia today has over 32,500 employees and annual revenues of almost $16 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.