- 91,574 Kia vehicles sold globally in February
- Sales in North America, Europe, China, general markets and Korea post year-on-year sales growth of 12.6%,1.7%, -10.1%,-3.3% and -0.4%, respectively
- Cumulative sales reach 182,826, an increase of 6.7% year-on-year
(SEOUL) March 13, 2007 -- Kia Motors Corporation announced today that its global sales (exports, domestic sales and sales from overseas plants) of passenger cars, recreation vehicles (RVs) and light trucks in February 2007 recorded 91,574, representing a 2.0% year-on-year increase.
By region, North America and Europe posted a year-on-year sales increases of 12.6% and 1.7% in February with 25,404 and 23,061 units sold, respectively. Meanwhile, sales of Kia vehicles in China, Korea and the general markets were 8,208 units (10.1% year-on-year decrease), 21,411 units (0.4% year-on-year decrease) and 13,490 units (3.3% year-on-year decrease), respectively.
Cumulatively through the first two months of 2007, Kia’s global sales have increased by 6.7% year-on-year and reached 182,826 units. The North America market has experienced the largest gain selling 49,432 units to date, a 17.4% increase while the Korea and China markets showed cumulative year-on-year sales growth of 13.8% and 3.5% growth, selling 44,421 and 18,766 units, respectively.
So far in 2007, Kia’s best selling model in export markets has been the C-segment Cerato (known as ‘Spectra’ in some markets) with 28,888 units sold, followed by the A-segment Picanto with 17,064. Meanwhile, Kia’s Sportage compact SUV and Carnival MPV (known as ‘Sedona’ in some markets) continue to perform well selling 16,774 and 16,494 units, respectively. The B-segment Rio is also recording strong results with 15,433 units sold.
By vehicle category sold, Kia’s passenger cars sold 40,835 units in February, an increase of 7.9% year-on-year. Sales of passenger cars have also shown cumulative year-on-year sales growth of 8.5%, reaching 78,511 units sold in 2007. Cumulative sales of its RVs reached 55,355, a 6.0% increase.
Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors Corporation, said, “We are experiencing solid performances in most sales categories and are seeing particularly positive patterns from the North American markets as well as our passenger car category. There are encouraging signs of growth this month with, for example, the European market figures being boosted by the first retail sales of our first ever car designed for and built in Europe - the cee’d 5-door family car.”
Kia Motors Corporation (www.kiamotors.com or www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 13 manufacturing and assembly operations in 9 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.