- Kia becomes the official automotive partner of Chinese men’s and women’s national football squads
- Latest partnership, in addition to top tier sponsorship of FIFA, to significantly boost Kia’s presence in the world of football
(SEOUL) March 19, 2007 - Kia Motors announced today that it has agreed to become the exclusive automotive partner of the Chinese national men’s and women’s football teams at a signing ceremony held in Beijing. The multi-year sponsorship deal with the Chinese Football Association (CFA), which runs through the year 2010, comes on the heels of Kia’s ongoing top tier sponsorship of FIFA - the governing body of the FIFA World Cup - through 2014.
This most recent foray by Kia into the world of major football sponsorships is expected to lend valuable support to the CFA’s ambitions of achieving great success at the Beijing 2008 Olympic Games and the 2010 FIFA World Cup™. As the official automotive sponsor of Team China, Kia will provide the CFA with the latest new vehicles from its model line-up for the efficient management of team activities, in addition to financial support. The vehicles will be supplied from Kia’s domestic plants and the Dongfeng Yueda Kia factory in China - a joint venture formed in 2002 between Kia Motors, Dongfeng Motor and Jiangsu Yueda Investment.
Yong-Hwan Kim, Senior Vice President and COO of Kia Motors Corporation, said, “This latest sponsorship of Team China represents a major step forward in cementing Kia’s commitment to the world of football, which was launched by signing our long-term partnership deal with FIFA, and we eagerly anticipate the many synergies to be enjoyed by all parties involved during the upcoming 2007 FIFA Women’s World Cup™ in China.”
“We expect that our increasing presence in the world’s most beloved sport will strengthen the Kia brand image across vast audiences and serve as an efficient platform to reach our self-confident, adventurous and young-at-heart target customer base,” he added.
Football in China is in the midst of a rapid development phase, with the women’s national team already having reached world class levels, while the men’s national squad is currently showing great potential in its bid to qualify for the 2010 FIFA World Cup™ in South Africa. In terms of popularity, football is considered to be one of the fastest growing sports in China thanks to the support of some 250 million regular fans and has a substantial impact among all generations of Chinese people.
Kia Motors Corporation (www.kiamotors.com or www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 13 manufacturing and assembly operations in 9 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s-global commitment to surpassing customer expectations through continuous-automotive innovation.