- 112,031 Kia vehicles sold globally in March
- Sales in North America, Europe, China, general markets and Korea post year-on-year sales growth of 5.8%, -1.3%, -15.8%, -4.3% and -1.6%, respectively
- Cumulative sales reach 294,857, an increase of 3.3% year-on-year
(SEOUL) April 4, 2007 -- Kia Motors Corporation announced today that its global sales (export sales, domestic sales and sales from overseas plants) of passenger cars, recreation vehicles (RVs) and light trucks in March 2007 recorded 112,031, representing a 1.7% year-on-year decrease.
By region, North America posted a year-on-year sales increases of 5.8% in March with 30,360 units sold. Meanwhile, sales of Kia vehicles in Europe, China, Korea and the general markets were 32,316 (1.3% year-on-year decrease) 11,472 units (15.8% year-on-year decrease), 23,004 units (1.6% year-on-year decrease) and 14,879 units (4.3% year-on-year decrease), respectively.
Cumulatively through the first three months of 2007, Kia’s global sales have increased by 3.3% year-on-year and reached 294,857 units. The North America market has experienced the largest gain selling 79,792 units to date, a 12.7% increase while the Korea market showed cumulative year-on-year sales growth of 8.0%, selling 67,425 units.
So far in 2007, Kia’s best selling model in export markets has been the C-segment Cerato (known as ‘Spectra’ in some markets) with 45,934 units sold, followed by the A-segment Picanto with 28,645. Meanwhile, Kia’s Sportage compact SUV and Carnival MPV (known as ‘Sedona’ in some markets) continue to perform well, selling 26,891 and 24,921 units, respectively. The B-segment Rio is Kia’s fourth strongest biggest selling model with 25,842 units sold.
By vehicle category sold, Kia’s passenger cars sold 54,483 units in March, an increase of 8.0% year-on-year. Sales of passenger cars have also shown cumulative year-on-year sales growth of 8.3%, reaching 132,994 units sold in 2007. Cumulative sales of its RVs reached 86,858.
Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors Corporation, said, “There are two significant and encouraging milestones achieved this month: our global sales surpassed the quarter million mark after the first quarter and we recorded our first monthly plus-100,000 figure this year. In particular, the three months to date have seen strong performances in North America and the passenger car category.”
Kia Motors Corporation (www.kiamotors.com or www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 13 manufacturing and assembly operations in 9 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s-global commitment to surpassing customer expectations through continuous-automotive innovation.