- 98,218 Kia vehicles sold globally in July
- Sales in North America, Europe, China, general markets and Korea post year-on-year sales growth of 1.0%, -0.9%, -18.3%, 15.8% and -5.1%, respectively
- Cumulative sales reach 717,485 , an increase of 0.2% year-on-year
(SEOUL) August 13, 2007 -- Kia Motors Corporation announced today that its global sales (export sales, domestic sales and sales from overseas plants) of passenger cars, recreation vehicles (RVs) and light trucks in July 2007 recorded 98,218, representing a 0.1% year-on-year increase.
By region, Kia’s general markets posted a year-on-year sales increase of 15.8% in June with 16,801 units sold. Meanwhile, sales of Kia vehicles in North America, Europe, China and Korea were 29,600 units (1.0% year-on-year increase), 26,449 units (0.9% year-on-year decrease), 5,358 units (18.3% year-on-year decrease) and 20,010 units (5.1% year-on-year decrease), respectively.
Cumulatively through the first seven months of 2007, Kia’s global sales increased by 0.2% year-on-year and reached 717,485 units. The North America market has experienced the largest gain, selling 200,710 units to date for a 5.1% increase, while the general markets and Korea market showed cumulative year-on-year sales growth of 4.9% and 1.6%, selling 105,791 and 153,655 units, respectively. The Europe market is also performing well showing a small cumulative year-on-year sales decline of 0.7%.
So far in 2007, Kia’s best selling model in export markets has been the C-segment Cerato (known as ‘Spectra’ in some markets) with 109,367 units sold, followed by the Kia’s Sportage compact SUV with 71,295 and A-segment Picanto with 69,520 Meanwhile, B-segment Rio and the Sorento mid-size SUV continue to perform well, selling 66,250 and 54,404 units, respectively.
By vehicle category sold, Kia’s RVs sold 31,342 units in July, an increase of 10.2% year-on-year. Sales of passenger cars were down 1.9% in July, selling 44,231, but cumulatively have shown a year-on-year sales growth of 2.2%, reaching 333,904 units sold in 2007.
Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors Corporation, said, “For the second consecutive month, we have experienced double digit year-on-year growth in the general markets; this is a great performance over the summer months by our sales team. We have been making consistent strides to build our brand throughout the world, not just in the major markets of Europe and North American and we look forward to this trend continuing.”
* Global sales figures are based upon CBU export sales and sales from overseas and Korean production plants
** Includes figures from Western and Eastern European markets
***General markets includes the regions of Central and South America, Asia and the Pacific, and the Middle East and Africa
Kia Motors Corporation (www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in 8 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous-automotive innovation.