- First global corporate blog from a Korean company
(SEOUL) September 4, 2007 - Kia Motors Corporation (KMC) today launched its official global blog, Kia BUZZ (www.kia-buzz.com), to bring it closer to its customers, industry opinion leaders and car enthusiasts through online dialogue with a wide range of Kia experts from across the organization.
With approximately 80% of Kia’s sales taking place in overseas markets, the blog will cater to an international audience by delivering all content in English, and it is the first of its kind by a Korean company. The site will carry the views of a broad range of Kia employees from departments including design production, environmental management, product planning, marketing, after sales service as well as contributions from top level management. It will feature discussions on a number of topics about the company - its products, industry trends and upcoming events.
“The Kia BUZZ blog will open up previously untapped direct lines of communication between our company, our customers and our partners throughout the world,” said Mr. Yong-Mo Ahn, Executive Vice-President, Overseas Marketing Division. “Our vehicles are fresh and dynamic, and appeal to a customer demographic more likely to frequently use new media tools like blogs. This is an innovative way through which real voices from throughout our organization can reach new audiences with information about Kia Motors, our expertise, products, services and initiatives.”
Notes to Editors
* Posting will be monitoring for profanity or slanderous content.
* Kia will provide a translation service from Korean to English to expand the pool of bloggers to include Kia employees who wish to post or comment in their native tongue.
Kia Motors Corporation (www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in 8 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous-automotive innovation.